Product Demos that Convert

Want to level-up how you use product demos to convert customers? Take our survey and we'll share benchmarks, best practices and fresh new insights.

I’ve been talking with other founders who rely on product demos to sell their software and wonder if they’re making the most of these opportunities.

To give you real-world metrics on how software businesses are using product demos, I’ve started a survey and will share the results so we can all learn together.

Why do product demos matter?

Most software businesses would love to have a product that sells itself. Where users of the product adopt it, experience value and commit to paying.

Instead, the truth for many teams is that customers need help.

They want someone to talk to them about how things work now, how the future could be different and whether your business has the features and capabilities they need to succeed.

Who should take the survey?

If you’re a sales person working with the customer, or in the marketing team driving demand, it can be very hard to know if what you’re doing is working as well as it should.

Customers aren’t motivated to tell you what they really think. Longer sales cycles can make it hard to experiment.

There are some great opinions about what to focus on, but not a lot of hard data you can use as benchmarks.

What next?

Once you’ve completed the survey and shared it with your network 😂, I’d love to hear your comments on how product demos work today.

What do you most want to learn from a piece of research like this? So what are your biggest challenges around product demos? Are they still relevant in an era of product-led growth?